With the up and coming revitalization of downtown Pensacola, entrepreneur and owner of Volume One Salon—Hurst Alexander—saw a need in our local economy for an experience-minded barber shop. Hellbent on bringing good style, education, and quality goods to the Pensacola economy, Wilfrids was born.
Wilfrids’ brand identity juxtaposes modern style with vintage quality. The brand’s symbol portrays an interweaving lock of hair that forms a W. Not only to provide the brand with versatility, but also give a vintage appeal, multiple logo lockups and badges were designed. The Wilfrids’ brand identity keeps things simple, while still being distinct and appropriate to their narrative.