WORK    ABOUT     PROCESS    






Process

A simple process born from roughly 15 years of agency & in-house experience that generates successful results.





Part 1
Discovery

From stakeholder interviews to interactive workshops, we will orchestrate different methodologies to understand the business, its goals, and its personality. Once uncovered, these findings serve as the strategic target for the work ahead.
Part 2
Brand Identity


As Paul Rand said, “Design is so simple. That’s why it’s so complicated.” Creating a simple solution for any organization takes a combination of curiosity, expertise, and time. Taking our strategic target, we’ll explore relentlessly to uncover diverse directions that are simple, distinct, and appropriate for your business. From logos, typography systems, color palettes, art direction, and visuals, all directions will include a combination of these elements. This gives your brand identity the flexibility it needs to work in today’s ever changing world.
Part 3
Brand Activation



When your brand identity has been formed, we’ll prepare it for the world. We’ll organize and document your brand’s components to ensure consistency for the future, as well as begin applying the brand to your company’s touchpoints. Depending on the scope of work, a wide variety of other services, like web design and icon design, will happen in this phase.





Services
Brand Positioning
Strategy & Tactics
Brand Pillars
Brand Consulting
Visual Identity
Verbal Identity
Naming
Identity Systems
Logo Design
Brand Guidelines
Iconography
Art Direction
Packaging & Print
Web Design
Digital Design





How we work

Unlike some agencies and studios, you always get a hands on approach with our leadership when working with us. And if needed, we scale our small team to as many people required to achieve your goals.

We partner with a select network of experts to bring your project to life.  From name designers to illustrators, we can transform your brand’s identity into an consistent experience ecosystem.


Let’s work together

Need help with uncovering and creating your brand identity? We should talk. Get in touch to schedule a free initial consultation. 








® 2022 Jared Granger Design, LLC