$90m Series B
$700m Valuation


Brand Identity
Visual Identity System
Brand System Guidelines
Brand Activation
Novo, a small business bank, helps small business owners do great things through products, advice, and support that help them achieve their dreams. Needing more distinctiveness within their current brand, Novo needed a rebrand that reflected their values while positioning them as the marketplace leader for small-business banking.

Visual Identity

A customer-centric symbol 

Novo’s symbol is a visual representation of the doors that Novo opens for it’s customers. The abstract n’s form proportionately fits the many small spaces that the brand must live in. Paired with a simple sans-serif, Novo’s new story-driven logo brings the brand a fresh and modern start to their brand’s system.


Visual Identity

A visual system that’s made to work

From marketing platforms to internal products, Novo’s identity needed to work within a wide variety of different mediums found within their company’s marketing and product ecosystem. Novo’s visual identity system consists of a fresh yet trusting color palette, simple typography, and design language allows their team to create with ease.


An ROI with game- changing outcomes

With the release of Novo’s new brand identity, Novo raised a $90m series b round that now values the start-up at $700m. 

Produced in partnership with Mackey Saturday

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® 2022 Jared Granger Design, LLC