Brand Strategy
Brand Identity
Visual Identity System
Brand Activation

Middl is different: a sustainable, socially-responsible, next-level brand built to work for everyone, regardless of their fit and lifestyle. The founders approached Jared to build an iconic brand that would work across fashion, lifestyle, and social-change for a lifetime. We worked together to build a brand identity that communicated their personality, while being flexible across the ever-changing landscape that the company would be facing for years to come.

Needing to work across a variety of known and unknown surfaces, the solution is a brand identity that’s simplicity and concept communicate the story of why Middl exists. The logo exudes prestige, trust, and quality while it’s aesthetic is gender-neutral.

Middl’s Visual Identity System is photography-driven, relying on product photography to set the tone with typography and color to support the infinite amount of seasonal campaigns that the fashion industry pursues.

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