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Middl



Deliverables:

Brand Strategy
Brand Identity
Visual Identity System
Brand Activation

Middl is different: a sustainable, socially-responsible, next-level brand built to work for everyone, regardless of their fit and lifestyle. The founders approached Jared to build an iconic brand that would work across fashion, lifestyle, and social-change for a lifetime. We worked together to build a brand identity that communicated their personality, while being flexible across the ever-changing landscape that the company would be facing for years to come.




Needing to work across a variety of known and unknown surfaces, the solution is a brand identity that’s simplicity and concept communicate the story of why Middl exists. The logo exudes prestige, trust, and quality while it’s aesthetic is gender-neutral.




Middl’s Visual Identity System is photography-driven, relying on product photography to set the tone with typography and color to support the infinite amount of seasonal campaigns that the fashion industry pursues.










Let’s work together

Need help with uncovering and creating your brand identity? We should talk. Get in touch to schedule a free initial consultation. 








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