Services Provided
Brand Strategy
Brand Positioning
Visual Brand Identity
Visual Identity System
Brand System Guidelines
The speed of light
Mango's identity emerged with a series of brand elements based off a central notion: the speed of light. The logo, with its simplicity, conveys speed while also forming an abstract M, tying together the brand's essence and identity.
The elements of the visual identity system are deeply rooted in the elegance and interplay of science and nature—sparked by shapes and patterns that evoke speed and precision.
Zooming In
With colors and typography inspired by modern science, abstract patterns that illustrate DNA sequencing, and photography that captures the human spirit contextualized in Mango’s industry, we collaboratively formed a foundational yet flexible visual identity system that will build trust and last for years to come.
Produced in collaboration with Aaron Poe & Co.
Scaling into the future
After launching Mango’s new brand identity, they’ve seen continued success. A collaboration between Johnson & Johnson, more funding through NIIMBL, and the release of their fully automated microbial detection system, the M6.