Grublr
Services Provided:
Brand Strategy
Brand Identity
Visual Identity System
Brand System Guidelines
Brand Activation
Brand Strategy
Brand Identity
Visual Identity System
Brand System Guidelines
Brand Activation
Grublr is a new tech startup solving the age old problem of deciding where to eat. They needed to create a visual identity system that would bring a fun and engaging feel, while accommodating for a variety of media around food. We helped them uncover their visual identity with a fun yet flexible approach to their visual identity system.
![](https://freight.cargo.site/t/original/i/3f2aa84b1107294274398bef59114c5b743550f814f9d51c65fa3bd721963529/grublr-logo.png)
![](https://freight.cargo.site/t/original/i/bee6f0bbc903ad98dab5876a20a10f2dec8167625fd9caf291e896cc9d6d70d5/grublr-symbol.png)
![](https://freight.cargo.site/t/original/i/fe86a8c7abf85cee6d035b99fa55099a20d39b91abaafc5fabca8e1bf41dd2c7/grublr-app-icon.jpg)
![](https://freight.cargo.site/t/original/i/bd17ad307ee198e1d42ac2eacbea3a6fe17bdf4ee81bf8161d7ba3f42e561d9f/grublr-lockup-construction.png)
With Grublr’s identity primarily living in a digital ecosystem, Grublr needed a simple, distinct symbol that would serve is a scalable identifier for their brand. Grublr’s symbol combines an uppercase G and infinite spiral—communicating the endless decisions the platform provides while it’s aesthetic feels fun and fresh.
![](https://freight.cargo.site/t/original/i/de007222232381f3b3510a18c38ab05f172238cabc085506b0554d421193b2ba/grublr-vertical-lockup.png)
![](https://freight.cargo.site/t/original/i/0a3b8e1f7feacc84b6c0bbc20ed27277e3a891737abd321e8dbd0802efa28ce2/TT-BI-014-grublr-new.jpg)
![](https://freight.cargo.site/t/original/i/a3e3c6c5eb3236a23dc0cb0a2000601529913802cb2454a90f23ceffa65d72ea/grublr-artdirection-system.gif)
At its core, Grublr’s visual identity system consists of a bold geometric logotype, energizing color palette, and fun typographic system. Finding inspiration from the logo, a radiating pattern was created to work within layouts, photography, and motion—further creating consistency and flexibility within the visual system.
![](https://freight.cargo.site/t/original/i/009bd0e54afb480ecce1dc2e6b379707798c07ae8d6781c6bed24bf21850adce/LYRS_004-grublr.jpg)
![](https://freight.cargo.site/t/original/i/3dc9f78e171b36d07581d44a14b87b0bd5d47889820fa4959901f645f117c9ad/grublr-layouts.gif)
![](https://freight.cargo.site/t/original/i/08c7ce32c82b5dc3ca6af623d55af5780a562ef62dc44053ef31db57c0e26f9a/grublr-instagram-stories.jpg)
![](https://freight.cargo.site/t/original/i/8bcf49b0ec105868e5a952c67cfa4f2604268e75a29d8cb82296c3050109948a/grublr-brand-guidelines.jpg)
Produced in collaboration with Blue Label Labs
With all of these elements combined, Grublr’s new visual identity was set for success with a system that appropriately communicated their personality and could continue to build as their company grows.