DesignBetter.Co
Services Provided:
Brand Strategy
Brand Identity
Visual Identity System
Custom Display Typography
Brand System Guidelines
Brand Activation
Website UI / UX
Brand Strategy
Brand Identity
Visual Identity System
Custom Display Typography
Brand System Guidelines
Brand Activation
Website UI / UX
DesignBetter.Co is an educational resource for designers of all levels. The initiative includes practice specific books, podcasts, workshops and other forms of content—all written and conducted by top-notch leaders within the design industry. With such a wide range of content for the present and the future, the DesignBetter.Co visual brand needed to set the stage for a timeless brand mark that related to education in a clever way appealing to all sorts of designers.
![](https://freight.cargo.site/t/original/i/29d5d59126fda137869876fa0de6d7d9bb33290cad98179e9d9388619e1518f8/designbetter-logo.png)
The DesignBetter.Co brand mark takes shape of an owl formed out of the brand’s rotated initials D and B. Subtly, these connections also form a heart.
![](https://freight.cargo.site/t/original/i/ca602f3752f3772d5d109588dd5fa033f2c28a5365fc07c1ef6ac0dd762211df/designbetter-banner-mockup-2.jpg)
![](https://freight.cargo.site/t/original/i/ba5c7816a8476ed1025e40d50d00dde5778857fc529512e96fcff25d7d66a9d9/Book-0980-2017-05-05.jpg)
![](https://freight.cargo.site/t/original/i/c1130f83a2b164a401c524f15ae7cbf6c4c2f65fffd828398638b643c9d278a5/Buttons-0526-2017-05-05.jpg)
![](https://freight.cargo.site/t/original/i/5a353d165d036103cff7a28ddd617685955be84438db0e01c4c5dc1807cc7d78/designbetter-tote-5.jpg)
![](https://freight.cargo.site/t/original/i/3a5122113197abaa2445aaf97d5d6d0f9911156e263cadf7d8933cc3d921bccb/Object-0924-2017-05-05.jpg)
![](https://freight.cargo.site/t/original/i/91c4c450bb1dcbf366d2cf39eda5433e4bb5c367bdecab41bd798d3bb24c0d6b/Home-V32x_01.png)
![](https://freight.cargo.site/t/original/i/6a829ae4c5a1ccdf9fb90934bf8127dec4d6181b1ed001905effaea2c4d7d98e/Home-V32x_02.png)
![](https://freight.cargo.site/t/original/i/d4b417d8b7668262ea33af9b0b3eee5ba8b80e1cafa16faa430dba2bca0b31d6/Home-V32x_03.png)
![](https://freight.cargo.site/t/original/i/7e0dc0f01f0486cecbaf2e7ad03d2f9434c0893ec4d0129e586c2227ad2dc88b/Home-V32x_04.png)
Team: InVision
Creative Direction: Aaron Stump,Jared Granger
Brand Strategy: Jared Granger
Brand Identity & Visual Identity System: Jared Granger
Website Design: Anton Aheichanka, Jared Granger
Illustration: Jack Daily
Creative Direction: Aaron Stump,Jared Granger
Brand Strategy: Jared Granger
Brand Identity & Visual Identity System: Jared Granger
Website Design: Anton Aheichanka, Jared Granger
Illustration: Jack Daily
The visual identity system is based off an abstraction of the design thinking process. While the system’s pattern forms a visual road map, it was designed with flexibility in mind to host the letterforms found in the custom display typography that the brand wields. This lays the foundation for a versatile visual identity system as DesignBetter.Co matures with new guidebooks and initiatives into the future.