Brand Strategy
Brand Identity
Visual Identity System
Custom Display Typography
Event Experience Design

Digital Design
DesignBetter.Co is an educational resource for designers of all levels. The initiative includes practice specific books, podcasts, workshops and other forms of content—all written and conducted by top-notch leaders within the design industry. With such a wide range of content for the present and the future, the DesignBetter.Co visual brand needed to set the stage for a timeless brand mark that related to education in a clever way appealing to all sorts of designers.

The DesignBetter.Co brand mark takes shape of an owl formed out of the brand’s rotated initials D and B. Subtly, these connections also form a heart.

The visual identity system is based off an abstraction of the design thinking process. While the system’s pattern forms a visual road map, it was designed with flexibility in mind to host the letterforms found in the custom display typography that the brand wields. This lays the foundation for a versatile visual identity system as DesignBetter.Co matures with new guidebooks and initiatives into the future.

® 2019 Jared Granger