Services Provided
Brand Strategy
Brand Positioning
Visual Brand Identity
Visual Identity System
Brand System Guidelines
A customer-centric symbol
Novo’s symbol is a visual representation of the doors that Novo opens for it’s customers. The abstract n’s form proportionately fits the many small spaces that the brand must live in. Paired with a simple sans-serif, Novo’s new story-driven logo brings the brand a fresh and modern start to their brand’s system.
With Novo being a digital-first business, the scalability of their symbol crucial for the success of their brand’s digital ecosystem. With it’s bold and simple form, we crafted a symbol that scales from minuscule to massive.
A visual system that’s made to work
From marketing platforms to internal products, Novo’s identity needed to work within a wide variety of different mediums found within their company’s marketing and product ecosystem. Novo’s visual identity system consists of a fresh yet trusting color palette, simple typography, and design language — highlighting the arcs found in their symbol — that allows their team to create with ease.
Produced in collaboration with Mackey Saturday
An ROI with game-changing outcomes
With the release of Novo’s new brand identity, Novo raised a $90m Series B that now values the start-up at $720m.