Brand Strategy
Brand Identity
Visual Identity System
Brand System Guidelines
Brand Activation
Behance ↗
Visuelle ↗
A light-bending logo
Matthew Coughlin Photography’s symbol is inspired by rays of light and composition to form a distinctive, bold visual identity. The new aesthetic of Matthew’s visual identity not only supports the quality characteristics of his work, but showcases his ability to be flexible, dynamic, and adaptive. The mark abstractly portrays light bouncing between a room—tapering off as the light becomes more dim.
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Jared has such a unique approach to his craft. He is very meticulous with his design: every line, curve, and angle has meaning behind it. Jared isn’t just creating something because it “looks cool,” he creates with intent and purpose. His personality is infectious — he’s a genuine person you want to be around.”
A huge thank you to Matthew Coughlin for trust the process and embodying such a bold, differentiated brand identity.
Highlighting what matters most
The brand’s form is simple, utilizing vast amounts of whitespace to put emphasis on Matthew’s work. The brand’s simplicity and bold aesthetic not only will be memorable to people who encounter it, but is a true reflection of the value’s Matthew embodies.