What would it look like to help devs ship something they’re *actually* proud of? This was the question we asked when building the brand for Marble—a platform where devs who love sweating the small stuff can go nuts and build what they want—without compromising on UX.
Services Provided
Brand Identity
Visual Identity System
Brand System Guidelines
Brand Activation
Taking big swings with differentiation
In crypto, you often see company’s playing it safe. Everyone looks, feels, and sounds the same. Executing on our strategy, we too some major bits in expressing Marble in a true to them way while standing out from everyone else.
The symbol is inspired by columns to communicate a strong, high-quality foundation for anything built on Marble. The logotype was paired to exude the brand’s obsession with providing a Michelin Star experience to it’s customers.
For devs losing their marbles over quality
Scalable blueprint illustrations, digitized marble patterning, and 3D renderings of marble stone give our design language robust, head-turning elements that feel familiar but futuristic. We also transformed the visual language into campaign tools communicating that building on Marble means building the future of an industry. The subtext here is that developers are the real Michelangelos in crypto after all.