Living in crowded spaces and inbetween multiple competative markets—from major business consultancies to cutting edge technological firms—Invisible was in need of a new brand identity that confidently positioning them as the technical experts that can tackle any complex business need.
Brand Identity
Visual Identity System
Brand System Guidelines
Brand Activation
Built for business success
Previously, Invisible blended in to the sea of sameness amongst its competitors. Tech purples and blues, blanded sans typefaces, and hairline logo that couldn’t scale across the demanding surfaces that are required of today’s modern business.
Their new brand?
Refreshed into a functioning, flexible visual identity system that sets their business up for scale. Flexible, differentiated, and true to who they are.
No longer invisible
Invisible’s previous logo had challenges when it came to visibility and scalability. This affects a businesses bottom line when creating friction against the surfaces it lives on. Slowing down production, potential errors on physical assets like merchandise, and wasted brand recognition at small sizes are just a few examples.
We turned their logo from invisible, to visible by optimizing it for the many surfaces a logo has live on. Then, we created a diverse color system that matched their contrairian personality. From there, we created a dynamic layout system and pattern that showed their abilitity to influence and organize data, and their flexible approach to providing custom digital solutions to their clients.
A system thats appropriate to their personality and purpose, and differentiated to stand out in the sea of marketplace sameness.
“
We have a brand the whole company is proud of. It’s flexible and expressive, lending itself to motion, event spaces and web design. The design language allows us to tell stories on typically challenging topics in the B2B space in an engaging and attention-grabbing way.”
Amy Stewart
VP of Brand & Communications, Invisible Technologies
Flexible systems with maximum ROI.
Directly after the launch of the their new brand identity, Invisible saw an immediate 50% increase in direct web traffic, as well as a significant increase in engagement time for relevant visitors.
And since the launch in early 2025, the internal team has scaled their creative output significantly. They’ve launched two variations of their website, produced multiple in house videos, built brand related tools, and continued to scale the use of their new brand identity through illustrations, iconography, and integrations into their internal product offerings.
Not to mention the internal confidence that the company has seen across the board. This confidence has allowed them to enter spaces like Bloomberg and World Economic Forum as a result.
These are the proving grounds to know whether your brand identity system is built for flexibility as business objectives continue to shift due to market demand. And Invisible’s brand identity system is proving just that by scaling and not having to reinvest six, seven, and even eight figures into redoing unscalable systems and retraining their audiences in who they are through significant ad spend.