Living in crowded spaces and inbetween multiple competative markets—from major business consultancies to cutting edge technological firms—Invisible was in need of a new brand identity that confidently positioning them as the technical experts that can tackle any complex business need.
Brand Identity
Visual Identity System
Brand System Guidelines
Brand Activation
Built for business success
Previously, Invisible blended in to the sea of sameness amongst its competitors. Tech purples and blues, blanded sans typefaces, and hairline logo that couldn’t scale across the demanding surfaces that are required of today’s modern business.
Their new brand?
Refreshed into a functioning, flexible visual identity system that sets their business up for scale. Flexible, differentiated, and true to who they are.
No longer invisible
We turned their logo from invisible, to visible by simply filling it in. Then, we created a diverse color system that matched their contrairian personality. From there, we created a dynamic layout system and pattern that showed their abilitity to influence and organize data, and their flexible approach to providing custom digital solutions to their clients.
A system thats appropriate to their personality and purpose, and differentiated to stand out in the sea of marketplace sameness.
Flexible systems with maximum ROI.
Since the brands launch in early 2025, the internal team has scaled their creative output significantly. They’ve launched two variations of their website, produced multiple in house videos, built brand related tools, and continued to scale the use of their new brand identity through illustrations, iconography, and integrations into their internal product offerings.
These are the proving grounds to know whether your brand identity system is built for flexibility as business objectives continue to shift due to market demand. And Invisible’s brand identity system is proving just that by scaling and not having to reinvest six, seven, and even eight figures into redoing unscalable systems and retraining their audiences in who they are through significant ad spend.