Services Provided
Brand Strategy
Brand Identity
Visual Identity System
Brand System Guidelines
Brand Activation
Website UI / UX
Design System
Bold & Bright
HIP’s Visual Identity System consists of a simple custom logotype, bold and bright palette, constructivist type, and a storytelling-first photography style, with a flexible grid system ensures that the brand’s visual voice will stay consistent across all touchpoints. We established a flexible grid system ensures that the brand's visual voice will stay consistent across everything that their brand touches.
A visual system that’s made to work
From marketing platforms to internal products, Novo’s identity needed to work within a wide variety of different mediums found within their company’s marketing and product ecosystem. Novo’s visual identity system consists of a fresh yet trusting color palette, simple typography, and design language — highlighting the arcs found in their symbol — that allows their team to create with ease.
Made to scale
From business papers, to their website, to an ebook system, we worked with the HIP team to create a system that’s visual appeal exudes the brand’s analytical, bold, and intuitive personality.