The perishable’s software industry is inundated with legacy software that’s lacked effeciency, innovation, and trust for decades, creating frustration and lack of trust within the market.
Harva was born to change that.
Brand Identity
Visual Identity System
Brand System Guidelines
Brand Activation
Shifting perception and trust within hestitent buyer
Harva’s multi-generational audience range is hesitant to tech due to the false promises of their competitors and age ranges of their audience. Everyone’s claiming ease of implimentation, effeciency within the business and increased profitability.
However, what really happens is year long and longer implementation times, inconsistent and faulty software, and a lack of innovation on the software products themselves.
Due to this, trust and perceived value in this market is hard to earn.
A Human Harva
Business’s in this space need reliable software that centralizes all the moving components that keep the business alive.
Harva’s new visual identity is formed on putting the customer’s world front and center while demonstrating effecient, reliable software.
Designed on the foundation of a performant brand identity system, Harva’s system included flexible components that could scale amongst the vast array of mediums the business operates in.
The logo that symbolizes the central point of a business’s components, organized in a central fasion harmouniously. This metaphor is what a good ERP should do for a business.
Harva’s color palette and multi-layer illustration system is comprehensive— designed to give marketing and product flexibility and scalability without becoming stale.
“
We love everything—choosing the direction was hard because all the concepts resonated so well with us. Sharing your perspectives, process, and educating us along the way made working together a breeze.”
Team:
Jared Granger: Brand Design
Timothy Boros: CD, Web Design
Christian Bigham: Web Design
Devin Fountain: Development
Valerio Vazquez: Animation
Identity built to grow
Harva’s new brand identity was tailored to the team’s needs and capabilities—giving their team the visual identity tools needed to scale their brand as the company, product, and team grows.